Star Citizen's Invictus Launch Week is an annual in-game event similar to the real-life US Navy Fleet Week with the same fanfare, aerial displays, and military demonstrations. Like Fleet Week, Invictus promotes recruitment to the UEE Navy, the in-game armed forces division securing the galaxy from pirates and criminals.

To promote the event the Creative team at Cloud Imperium Games created a 2-minute cinematic trailer. CIG recruited Midnight Sherpa to conceptualize and produce sequences for the film which evoke the design aesthetic of classic 20th-century wartime recruitment print campaigns. We designed a series of posters and holographic OOH media that appear throughout the cinematic as a portal to animated vignettes that were designed and realized in the same style. Premiering across social media channels and YouTube at the launch of the event, the Invictus trailer served as the anthemic centerpiece of the event.

Client
Cloud Imperium Games

David Adam Roth (Director/Showrunner)
Keith Lonsdale (Creative Producer)
Mike Kinshella (Writer)
Alison Veneto (Editor)
Alexander Shaw
Ryan Bedard
Francisco Champac
James Lee
Sofia Thomasson
Laurel Vail
Kraig Winterbottom

Concept, Design, & Animation
Midnight Sherpa

Miguel Lee (CD)
Alex More (EP)
Graham Boles
Dillon King
Jen Kim
Alejandro Lee
Mier Lee
Justin Leung
Anna Mendoza
DeAndre Moore