THE PROBLEM

Cramer Krasselt Chicago came to Brand Yew looking for a unicorn creative team for the launch of their new youth focused car campaign. They needed a fashion focused talent director and production team, expert type design and animation artists, and a post house that could do perfect CG cars and tie everything together. Of course everything had to work against a predetermined budget and schedule. 

THE SOLVE

Brand Yew’s pitch was rather than go to one company that could be great at some things and OK at others, we’ll build a group of specialists to work as a team under one roof as one company. 

THE RESULT

Brand Yew brought on Gimmick for type design, animation and overall concept development; Juice, a high-end VFX and CG car post house; A director that specialized in shooting cars and mixing them with VFX; An A-list live action team through their partner Friend Yew.  The campaign was completed successfully on time and on budget delivering 2x :15 TVCs for broadcast and a multitude of social deliverables for various platforms.

THE TEAM

Live Action Production Co: Friend YEW

Live Action Director: Michal Misinski @ Friend YEW

Live Action Executive Producer: Tino Slad

Design, Animation, Co-Direction: Gimmick

CG and Post Production: Juice

Sound Design and Mix: Combustion Studio