Brands now more than ever are bringing creative and content needs in-house or direct to vendors and bypassing the need for a traditional ad agency.
BRAND YEW EMPOWERS THIS. WE WORK WITH C-SUITE LEADERSHIP AND BRAND CREATIVES THAT WANT TO BE MORE INVOLVED IN THE CREATION PROCESS AND SHAPE THE WAY THEIR ADVERTISING IS MADE.
While the movement away from working with old school, slow-moving, expensive ad agencies is long overdue, it doesn't mean that everything is figured out. Brands still need outside services and help getting connected to the best vendors based on creative and budgetary parameters.
Brand Yew focuses on finding out the creative needs of a brand and connecting them to the right creative partners.
THE WAYS OF YEW
Our goal is to make sure your brand is working with a creative team that meets your needs. Everyone has friends they can recommend but having a non-bias 3rd party to steer you in the right direction not only can keep prices competitive but also prevents the brand from going too far down a road with the wrong vendor.
SOMETIMES THE NEED IS JUST A FEW INDIVIDUALS AND OTHER TIMES IT'S A FULL-SERVICE COMPANY. BRAND YEW CAN SOLVE BOTH. WHICHEVER WAY, IT WILL FEEL LIKE AN EXTENSION OF YOUR INTERNAL TEAM.
Whether your Brand needs just a one-off service for a digital campaign or a full-service studio that can handle strategy and ideation through production and distribution, Brand Yew can work with you to find a perfect solution. And the good news is that all of our collaborators have experience working intimately, if not internally, with Brands.
IS EVERY ASPECT OF YOUR BRAND'S CREATIVE ALREADY IN-HOUSE AND FUNCTIONING AT A HIGH LEVEL?
That’s great because we’re not trying to sell you things you don't need.
In these cases, we are still valuable. We can work as Consultants and/or serve as in-house Creative Producers on any project or campaign. We can audit and cost consult and manage vendors at every (or any) stage of the process.
Maybe you have too many product initiatives for your internal team to handle; you just want to compare your internal costs to those from an outside vendor; you just need strategy for a single product digital launch; you can handle getting the creative down on paper but are unsure who is the right team to get it made; you have the whole creative team internal but just need production service or a content team.
Brand Yew can link it all together. We are totally modular and only want to provide services that the Brand actually needs.
MORE ABOUT _TINO SLAD_
Founder of Brand Yew
I am a Connector, an Agent and a Creative Producer.
For 20 years I have worked as an Executive Producer and Business Development Lead in the advertising and commercial production world. Working in the trenches of live action, design, and vfx for digital, social, tv and experiential has traveled me around the globe working with some of world’s best creatives on some of the world’s biggest brands.
Working as an Independent Connector bringing brands direct to artists and artists direct to brands is the next evolution of my career. As a former hands on producer figuring out solutions for clients while getting the work done in the most direct way possible has always been the ultimate fulfillment.
In 2019 I went full time with Brand Yew, a contemporary creative connection company centered around collaboration, flexibility and creative problem solving. Brand Yew’s structure is unique is that it allows me to be a partner to both the brand and creative partner. Anytime I can use my network to improve the outcome of a project is a win for me, the creatives and the brand.